The artificial intelligence (AI) startup OpenResearch announced on the 17th that it has officially launched the next-generation AI search platform 'oo.ai.' It is available for free, and a mobile app has also been released. The goal is to replace existing search portals.
After completing a pilot operation that began in December and transitioning to full service in three months, the company is now aiming for a full-scale entry into the AI search market.
OpenResearch is an AI search technology and service startup founded in July 2024 by Kim Il-du, the former head of Kakao Brain. It garnered attention by securing seed investments worth 10 billion won at the time of its founding.
Kim noted that he led various AI projects at Kakao Brain, including the ultra-large language model 'KoGPT,' the character-specific image generation model 'Karlo,' and the chest X-ray report generation model 'Kara.'
AI language model expert Baek Un-hyuk, who oversaw the development research of KoGPT, joined as a co-founder, making the company comprised of experts in relevant fields.
oo.ai is a next-generation AI search service that analyzes hundreds of web documents based on user search queries and provides quick and accurate answers in about three seconds. By offering responses in the form of comprehensive reports that understand the user's intent and context, it enhances the reliability of search results by providing sources for all information. The company explained that it helps users quickly gather real-time information available online to grasp the latest trends.
A company representative stated, "By utilizing over 10 times more reference materials than competitors who analyze 7 to 8 references in the same timeframe, we provide more accurate and richer answers," adding that, "Compared to the paid pro features of industry leader Perplexity, we have an edge in all performance metrics."
OpenResearch aims to quickly attract users of existing search portals with oo.ai. It will also focus on the commerce sector. For example, in response to a search query like 'I have diabetes, but I want to eat delicious apples,' it analyzes the sugar content and dietary fiber of different apple varieties and products, comparing hundreds of items to recommend the optimal product, thus delivering personalized information beyond simple price comparisons.
Kim said, "oo.ai offers a differentiated search experience as the next-generation 'search copilot' with fast speed, high accuracy, and an intuitive interface (user experience)," adding, "We will become the most convenient and widely used AI search service by answering information that was previously hard to find in traditional searches."