INNOCEAN announced on the 17th that it has achieved six awards at the 32nd 'Advertising Awards of the Year', winning the grand award and two Daesangs, along with three excellence awards.
The Advertising Awards of the Year is presented to works that have achieved outstanding results in excellence, creativity, and social impact in communication strategies among campaigns executed throughout the year. It is organized by the Korean Advertising Association.
The campaign that won the grand award, 'Resurrection of Family', captures the moment of sharing a simple meal, featuring soy sauce egg rice made by dad, spicy tteokbokki to comfort a daughter, and dried pollack seaweed soup filled with birthday greetings across five videos.
This campaign conveyed that the home goes beyond a simple living space and is a place where families build bonds over meals, resonating with viewers and receiving high praise.
Additionally, INNOCEAN won Daesangs for the ▲Hyundai Motor 'Celebrating 100 Million Units Produced, Thankful Companionship Awards' and ▲Hyundai Motor Group 'Firefighters Recovery Support Hydrogen Electric Bus' campaigns.
The excellence awards were selected for ▲KakaoBank 'Changing Finance, Changing Life', ▲Nexon Korea Sudden Attack 'Mom, Dad, I'm Sorry', and ▲Hyundai Motor 'Hyundai Certified Used Car Brand Campaign'.