Renault Korea (CEO Stefan Deblèze) held the 'Renault Korea 2024 Award' on the 13th at Renault Technology Korea in Yongin to celebrate last year's business achievements and share future plans.
The Renault Korea 2024 Award saw participation from around 200 attendees, including President Stefan Deblèze, employees from Renault Korea’s sales division, and partners. The event included the announcement of sales strategies to continue the domestic market success of the Grand Koleos, along with awards for outstanding personnel and branches in various institutional sectors such as sales and service from the previous year.
The 'Overall Sales King' award, given to the sales advisor (Sales Advisor, SA) with the highest vehicle sales last year, was won by Jeong Ui-young of the Pyeongtaek branch. Master Jeong, with 13 years of experience in selling new vehicles for Renault Korea, achieved a total of 238 vehicle sales, including 115 Grand Koleos models.
Selected for the 'Top 10 Sales' were: Lee Kyung-ae (Master) from the Siheung branch, Ahn Ji-eun (Senior) from the Yangju branch, Kim Dong-hyun (Superior) from the Hadan branch, Choi Eung-soo (Expert) from the Seosan branch, Lee Sang-hoon (Superior) from the Gimje branch, Lee Hyun-young (Master) from the Yeocheon branch, Cho Seong-geun (Expert) from the Bucheon Central branch, Ko Myung-ho (Superior) from the Changwon branch, Kim Ho-sun (Master) from the Suwon office, Jo Chang-hyun (Frontier) from the Siheung branch, and Jin Jong-hoon (Master) from the Mokpo branch.
In particular, this year saw the '2024 Rookie' awards for eight newly appointed sales advisors (SAs) who achieved outstanding results in each regional headquarters last year. The 2024 Rookie with the highest sales performance was Kim Tae-hoon (SA) from the Byeongjeom branch, who sold a total of 60 vehicles.
Renault Korea’s Executive Vice President Hwang Jae-seop noted, "Prior to the launch of the Grand Koleos last year, Renault Korea changed the official title of sales staff to Sales Advisor and made changes to customer interaction attire to transform into vehicle experts that customers can approach more comfortably." He added, "We have also actively recruited new SAs and continuously trained them on essential topics for sales activities, such as general automotive knowledge, product information, and sales know-how, to support their growth as professionals."
Meanwhile, Renault Korea sold 39,816 units in the domestic market last year, marking an 80.6% increase compared to 22,048 units in 2023. Specifically, the new mid-size SUV Grand Koleos, which began deliveries on Sept. 9 last year, sold 22,034 units in just 75 business days, driving domestic sales performance. Despite a reduction in production volume due to enhancements at the Busan plant at the beginning of this year, the Grand Koleos continues to perform well with cumulative sales reaching 28,180 units as of last month.
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