Rablanch said on the 14th that it won the grand award in the institutional sector of the 'Advertising of the Year' hosted by the Korean Advertising Association for two consecutive years.
Now in its 32nd year, the 'Advertising of the Year' is an award ceremony hosted by the Korean Advertising Association, which represents the advertising academia of South Korea. In this year's awards, a panel of over 100 judges comprehensively evaluated 257 entries based on creativity and impact, among other criteria, to select the final winners.
The best award winner in the institutional sector this time is MBN's 'Welcome to Rose Valley,' produced as part of LOTTE Corporation's 'Rural Community Cooperation Project.'
The program is a healing travel program conducted in collaboration with Inje County and LOTTE Corporation as part of a regional cooperation project. It provides special memories for the participants who visit Rose Valley.
The company noted that the strategy of effectively delivering the brand's core message while preserving the sentiment of 'Rose Valley' received high marks from the judges in this project.