Lexus Korea announced on the 13th that it will extend the ambassador contract for 'Team Lexus (TEAM LEXUS)' with leading professional golfers Park Sang-hyun (Dong-A Pharmaceutical) and Ham Jung-woo (Hana Financial Group). Through this contract extension, the two players will continue to spread the value of the Lexus brand and will serve as the representative faces of Lexus in various marketing activities and golf events.
The contract extension ceremony was held on the 12th at Lexus's cultural complex Connect To.
Since 2021, Park Sang-hyun and since 2020, Ham Jung-woo have been part of 'Team Lexus (TEAM LEXUS)' and have built a relationship with Lexus. Through this contract extension, the two players will continue to be part of Team Lexus until December 2025, receiving support from Lexus vehicles for their participation in competitions and training. Additionally, they are expected to participate in various brand programs aimed at providing a differentiated luxury lifestyle in collaboration with Lexus.
At the signing ceremony, Koniyama Manabu, CEO of Lexus Korea, said, 'Park Sang-hyun and Ham Jung-woo have been outstanding members of 'Team Lexus (TEAM LEXUS)' for a long time, showcasing exceptional skills and sportsmanship while inspiring many golf fans.' He added, 'We will actively support the two players to help them grow and will continuously strive to provide customers with a special luxury lifestyle experience.'
Meanwhile, Lexus Korea signed a business agreement with the KPGA on February 18 for the hosting of the '2025 Lexus Masters (LEXUS MASTERS)', planning to hold the KPGA regular tour event for the second consecutive year following last year.
This year, the tournament will take place from October 30 to November 2, 2025, at Farm Club CC in Yeoju, Gyeonggi Province, with a total prize pool of 1 billion won. Lexus Korea plans to revitalize domestic golf culture through this tournament while providing various experiences reflecting its brand philosophy to customers.
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