"China's artificial intelligence (AI) startup DeepSeek is emerging with fast and affordable services, leading to a rapid shift from traditional 'generative AI' to 'edge generative AI' (processing data on-device without network consolidation)."
You Seung-jae, CEO of PersonaAI, noted during an AI seminar hosted by the AX Bridge Committee under the Venture Business Association in Gangnam, Seoul, on the 11th, that "a graphic chip (GPU) cannot be included in numerous devices. If a hack occurs while driving a car, it could be fatal, and if a house is hacked, it could lead to a fire or personal data leakage. An AI engine enabling edge generative AI will be included in every engine, including robots and drones."
This is known as 'on-device AI.' According to global market research firm Market and Markets, this market is expected to grow at an annual average of 37.7%, reaching approximately 240 trillion won by 2030.
You stated that "with an AI engine, it is possible to work while walking around, such as finding what you need on an airplane with a laptop that has no GPU," adding, "you can use glasses and your hands can work freely even in factories without internet."
Founded in 2017, PersonaAI sells AI-based customer center solutions (AICC) based on its own lightweight AI engine and is expanding its business scope by continuously launching AI servers and AI laptops.
With the introduction of AI servers, efficiency can be boosted in any device and any system, allowing for assistance with drafting various documents, summarizing important content from long documents such as theses and reports, researching overseas case studies, and exploring ideas for planning reports.
With this technology, the company received an innovation award at this year's CES and was recognized by Gary Shapiro, president of the Consumer Technology Association (CTA), as one of the noteworthy startups. The company aims for an initial public offering next year.
He predicted that just as Naver thrived as a search engine in the internet era and Kakao became a giant in messaging during the mobile era, the next innovative corporation will be created through augmented reality (AR) glasses.
You stated that "AR glasses equipped with an AI engine will not only facilitate information grasping but also enable real-time translation, thus solving language issues," adding that "while wearing AR glasses, the KFC mascot could wave and tell you to grab a burger (advertisement). You could even place an order in one go."
He continued, "It will also enable searching and selecting loan products from banks through glasses while lying at home," stating, "related demand has been confirmed across various industries, including financial and defense, where security concerns exist. It is essential to plan the services that will be incorporated."
He cited the example of China's Xreal, which set up an AR glasses experience zone at CES 2025 in January. You explained that "Xreal brought a vehicle, and by simply wearing the glasses, it was possible to navigate freely on a wide screen without a navigation system and ask questions."
You emphasized that "even a small AI company in our country can do a lot in the global market," adding, "I hope AI is not viewed too seriously or complicatedly, but rather enjoyed."