The domestic handmade pie specialist brand Focal Point announced on the 4th that it will showcase a pop-up store on the 4th floor of the I-Park Mall in Yongsan, Seoul, until the 13th.
Focal Point, which started at Seoul Station, is a food and beverage (F&B) subsidiary of the Davichi Group, established in 2023. Known for its handmade pies certified by the Blue Ribbon, it adds flavor with Isigny butter and is famous for being freshly made on the same day.
Focal Point plans to focus on its popular menu from Seoul Station at this Yongsan pop-up, while also introducing special limited-time menu items.
It will feature diverse meat pies, including its signature products, the apple pie and bulgogi pie. Customers can purchase sets that include Casablanca ragout pie, Valencia shrimp avocado pie, grilled corn pie, and Chungju apple pie.
Kim Hyeri, the representative of Focal Point, noted, “Focal Point is a brand that has reinterpreted Western pie culture in a Korean way,” and added, “We will establish a culture of meal replacement pies in Korea beyond just a simple dessert culture.”