Daehong Communications announced on the 27th that it will appoint Kim Deok-hee as the new CEO.
New CEO Kim Deok-hee is the first externally recruited female leader of Daehong Communications, having served as the head of Dentsu Korea and Prain Global. She is an expert with over 30 years of experience in global marketing communications.
He is noted for his insights and strategies regarding changes in advertising market trends, contributing to the business growth of domestic and international brands.
CEO Kim plans to focus on enabling Daehong Communications to swiftly respond to changes in the advertising market, including AI, digital, and media, leveraging his extensive experience and expertise. He also intends to enhance the company's business portfolio by expanding its global business areas and strengthening its digital content capabilities, aiming for diversification of clients.
Meanwhile, the appointment of Kim Deok-hee as CEO of Daehong Communications reflects a generational change in Lotte Group's leadership, expected to accelerate the establishment of a culture that pursues challenge and innovation through younger leadership. Lotte transitioned from a regular executive personnel system to a flexible executive personnel system in November last year to respond more agilely to global management uncertainties and to enhance the speed and execution of its business.