INEOS Automotive's official domestic importer, Chabot Motors (representatives Jung Jin-gu and Kang Seong-geun), will operate a pop-up store from Feb. 27 to Mar. 3 at the central square on the first floor of Starfield Hanam.
This pop-up store will bring the INEOS Grenadier, which could only be seen in person at the 'INEOS Grenadier Seoul' showroom in Seongsu-dong, Seoul, to major shopping malls in the metropolitan area for the first time.
Chabot Motors will have two special exhibits of the INEOS Grenadier Station Wagon Fieldmaster Edition, providing an opportunity to experience the brand's unique intuitive design firsthand.
At the pop-up store, a variety of programs have been prepared so that visitors can enjoy a wealth of experiential events. One notable event is the 'Lucky Machine' where prizes such as golf tote bags, non-slip parking number plates, grip talkers, INEOS Grenadier paper air fresheners, and Grenadier keychains can be instantly won based on the results of a capsule vending machine.
Additionally, customers who complete a brief survey after viewing the exhibited vehicles will receive additional prizes through a lottery, including luggage organizers, umbrellas, and vehicle fire extinguishers. An event will also provide an INEOS Grenadier branded pen to those who upload a certification photo of their visit to the pop-up store on their personal social media, further spreading the excitement of the event online.
Chabot Motors representative Jung Jin-gu noted, "The INEOS Grenadier, equipped with powerful 4X4 performance and distinctive design, is gaining significant attention not only from off-road enthusiasts but also from the general public recently. I hope that through this pop-up store during the holiday period, more people can experience the vehicle directly and feel the brand's value."