Toyota Korea announced on the 24th that it selected 59 award-winning works for the '18th Toyota Dream Car Art Contest' and held an awards ceremony at CONNECT TO, a multi-cultural space located in Jamsil, Seoul. This year's contest saw a record high of 3,312 works submitted, confirming the high interest and participation rate in the 'Toyota Dream Car Art Contest.'
The 'Toyota Dream Car Art Contest' is a global art competition where children from around the world can freely express their thoughts about 'Your Dream Car' through drawings. Since 2022, in addition to hand-drawn artworks, digital works using computer graphics (CG) can also be submitted, allowing children to showcase their imagination in more diverse ways.
On this day, a total of nine winners selected for gold, silver, and bronze in each institutional sector will automatically advance to the global finals, the 'World Contest.' The submissions were divided into three segments based on the age of the submitters on the day of entry: under 8 years old, over 8 and under 11 years old, and over 12 and under 15 years old. Judging was carried out based on three evaluation criteria: message delivery, originality, and artistry.
The awards ceremony for the Toyota Dream Car Art Contest held that day was operated around various experiential programs that allowed family participants to enjoy motorsport culture together, beyond being just a celebration of the winners. In particular, at this awards ceremony, a CONNECT TO docent tour was conducted to introduce the newly established 'TOYOTA GAZOO Racing' zone for motorsport fans and car enthusiasts, as well as a customer-only private space called 'OWNERS LOUNGE.'
This provided attendees with an opportunity to feel the Toyota brand's philosophy toward 'making better cars.' Additionally, various experiential programs were conducted, such as mini car custom and racing where participants assembled mini cars and raced on GR track models, as well as 3D pen drawing to foster creativity and the joy of creation.
Lee Byung-jin, vice president of Toyota Korea, noted, "I was deeply impressed by the creativity and imagination of many children who participated in this year's Dream Car Art Contest," adding, "We will continue to support children who dream of the future beyond cars to keep challenging themselves."