The global hearing solutions corporation Demant Korea (CEO Park Jin-kyun) announced that its premium brand Oticon successfully concluded the '2025 Demant Korea Oticon policy announcement seminar' held at the Seoul Plaza Hotel on the 5th.
The seminar was organized to share Oticon's new slogan and policies and strategies for 2025, themed 'ReON: A new dimension for the next step, beyond the present to a new dimension.' About 650 hearing experts attended to discuss the latest trends in the hearing industry and future vision.
CEO Park Jin-kyun of Demant Korea vividly explained the future direction of the hearing industry and Oticon's vision during the policy presentation session, leaving a deep impression on the attendees. He emphasized the importance of hearing aids in enhancing quality of life as South Korea enters an ultra-aged society in 2025, stating that auditory problems extend beyond simple discomfort to affect dementia prevention and economic independence. He continued to highlight research findings indicating that hearing aids provide various positive effects such as alleviating depression, addressing social isolation, and improving sleep disorders, affirming the company's ongoing efforts to enhance customers' quality of life.
Additionally, the innovative approach presented by the equipment sales team and the training team on 'CleanFitting, ACT™' drew significant interest, emphasizing the importance of customized fitting services.
At the seminar, Oticon introduced its upgraded 'Oros+' service and the newly launched 'Oh! Compensation' program, presenting various solutions to further enhance the hearing user experience. They also announced the launch of the OticonOne app to strengthen brand communication, garnering positive responses from participants.
CEO Park Jin-kyun remarked, 'This seminar was a meaningful event created together by Demant Korea and its dealers,' adding, 'Thanks to the passion and participation of many, we were able to conclude successfully, and we will continue to strengthen our cooperative relationship.'
Meanwhile, Demant Korea, a hearing solutions corporation with a 121-year tradition from Denmark, is solidifying its position in the domestic hearing market while collaborating with the hearing diagnostic equipment group Diatech Korea, along with various hearing aid brands including Oticon. Recently, it launched 'Oticon Intent' to improve customer hearing experiences.