Daehong Communications, a comprehensive advertising agency affiliated with the Lotte Group, announced on the 3rd that it will launch the 'Amazon Demand-Side Platform' advertising operation service for K-brands entering the global market and will begin expanding its business in the global digital commerce sector.
The Amazon Demand-Side Platform is the advertising purchasing platform of Amazon, the world's No. 1 e-commerce platform. Its advantages include clearer targeting and significantly increased efficiency in digital advertising, based on an algorithm that uses vast data such as actual purchasing data and consumer behavior pattern analysis held by Amazon.
Daehong Communications plans to vigorously promote its DSP advertising business targeting not only Lotte Group companies but also various domestic corporations through strategic collaboration with Amazon, and will support effective marketing activities for K indie brands entering overseas markets from the sales increase and branding perspectives.
A company official noted, "As successful cases of overseas business through global commerce platforms have increased recently, the demand for 'full-funnel marketing solutions' that manage the entire purchasing journey of customers, led by K-beauty and K-food brands, is rising."
Through the Amazon Demand-Side Platform advertising operation service, Daehong Communications can execute advertising on various platforms owned by Amazon, including not only 'Amazon.com' but also the online video service (OTT) 'Prime Video', the live streaming platform 'Twitch', and the movie site 'IMDb'.
Kang Tae-ho, head of the Future Growth Division at Daehong Communications, said, "We plan to provide a full-funnel marketing solution that combines Daehong Communications' marketing expertise with the technology of Amazon, which is rapidly growing among global platforms, leading effective branding and sales expansion for K-brands entering the global market."