Kim Hyun-woo (center), the SBA representative, is taking a commemorative photo with the 6 teams of the 2024 Creative Force winners. /Courtesy of SBA

The Seoul Business Agency (SBA) announced on the 3rd that it successfully held the '2024 SeoulCon Creator Stadium (STAR-DIUM).'

The 2024 Creator Stadium was initially scheduled to take place on Dec. 31 at the Dongdaemun Design Plaza (DDP) in conjunction with the 2024 SeoulCon; however, the event was completely canceled and postponed due to the declaration of a national mourning period. Afterwards, it was held at the SBA headquarters in Sangam-dong, Mapo District, on Jan. 25.

The event was conducted in two parts. In the first part, YouTuber Jeon Sin-saimdang, creators Hada Film, and CC Co. led diverse seminars focused on creator growth strategies.

The second part featured the 'Creative Force Awards,' which honored creators who had various activities and significant growth last year. During this awarding ceremony, 28 teams across five categories were recognized: '2024 Outstanding Beauty Creative Force - 5 teams,' 'Outstanding Seoul Creative Producer - 6 teams,' 'Creative Force of the Year - 6 teams,' 'Outstanding One-Person Media Partner - 1 team,' and 'Outstanding TikTok Creators - 10 teams.'

Additionally, a variety of events took place, including celebratory performances, a prize draw event, and an AI photo booth where participants could directly experience virtual trends. There was also an opportunity for creators to network freely, share new business ideas, and discuss collaboration strategies.

Kim Hyun-woo, SBA representative, noted, "While some parts of the event were changed or reduced, we structured the program to ensure it would be a fruitful and meaningful gathering. I hope the 2024 SeoulCon Creator Stadium provided a valuable time for various creators to come together."

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