Chinese electric vehicle manufacturer BYD smoothly launched in the domestic market with over 1,000 pre-orders recorded just seven days after its brand debut.
BYD Korea reported on the 24th that the number of pre-orders for the Atto 3, a compact electric sports utility vehicle (SUV) unveiled on the 16th, surpassed 1,000 as of the 23rd.
It has been revealed that 99% of Atto 3 pre-order customers chose the Atto 3 Plus, which applies convenience features such as ventilated seats, an air purification system, a power tailgate, and the Swedish audio technology brand 'Dirac' sound system.
By region, 29% were from Seoul, 34% from Gyeonggi Province, and 37% from other areas. The main reasons customers chose the Atto 3 included its high-quality convenience features and standard provision of driving safety assistance functions, the product value, the network distributed across major regions nationwide, the warranty policy consisting of a basic warranty of six years/150,000 km, and safety attributed to the application of BYD Blade batteries.
The Atto 3 is BYD's representative model, which has sold over 1 million units globally since its launch in 2022. It can drive up to 321 km based on a combined standard on a single charge and comes equipped with convenience features such as a panoramic sunroof, 3D surround view monitor, and various driving safety assistance functions like intelligent cruise control as standard. Specialized services such as T Map Mobility service and the domestic music platform FLO are applied to the model launched in Korea.
The selling price of the Atto 3 before applying electric vehicle purchase subsidies and tax benefits is 31.5 million won for the base trim and 33.3 million won for the Atto 3 Plus model.