CGV, in collaboration with its subsidiary CJ 4DPLEX, is introducing the world's first expanded four-sided screen theater domestically.
On the 23rd, CGV held a press conference at CGV Yongsan I'Park Mall and unveiled the 'CGV Yongsan I'Park Mall SCREENX theater' (hereafter referred to as Yongsan SCREENX). The Yongsan SCREENX focuses on enhancing the three core elements of a cinema: Screen, Sound, and Seat, to provide the best viewing environment.
The Yongsan SCREENX, set to debut on the 24th, is characterized by the evolution of SCREENX technology that utilizes the existing left, right, and front screens, extending the area of the screen up to the ceiling. It features ceiling screen projection constructed with art soundboard, painted with screen paint to meet both the functionality of the screen and architectural acoustic standards, allowing for a sense of space.
The Yongsan SCREENX has also introduced Dolby Atmos® for the first time in a domestic SCREENX theater. A total of 54 speakers have been installed inside the screen to deliver a more three-dimensional and rich sound. All seats are equipped with recliners to comfortably enjoy the four-sided screen with a wider field of view.
The Yongsan SCREENX will have a total of 200 seats, including eight private boxes, for customers. The newly renewed SCREENX logo and the rebranded brand image have been applied for the first time at the Yongsan SCREENX. Launched in January 2013, SCREENX is a multi-projection special theater that extends to the left and right walls, operating in 30 theaters nationwide, including CGV Yeongdeungpo and Ilsan.
A diverse lineup has also been prepared for customers to enjoy four-sided SCREENX content. On the 24th, 'IU Concert: The Winning' will be presented, and on Feb. 21, the theatrical animation 'Tomb Raider,' based on the novel of the same name, will be showcased in four-sided SCREENX.
A 13-minute snack movie titled 'Unexpected Journey' (hereafter referred to as Unexpected Journey) will also be screened exclusively at the Yongsan SCREENX. Unexpected Journey tells the story of encountering unexpected moments of self-discovery in a seaside village, reflecting on the meaning of life. As natural scenery gradually expands from the front and three-sided SCREENX to four-sided SCREENX, the immersive experience is enhanced with Dolby Atmos sound.
CGV plans to continue to present various forms of SCREENX content, in addition to films and live performances produced in four-sided format. At the end of February, a four-sided short-form content titled 'Flow' will be introduced.
Jo Jin-ho, head of CJ CGV's domestic business division, noted, 'CGV is once again taking on a new challenge through the four-sided screen that extends beyond the left, right, and front screens to the ceiling.' He added, 'We will seek the evolution of theaters through four-sided SCREENX, and we will do our best to ensure that audiences can enjoy diverse and special delights at the cinema.'