Stellantis Korea announced on the 22nd that it will expand its integrated network 'Stellantis Brand House (SBH),' where customers can experience the Jeep and Peugeot brands in one location, nationwide.

Bangsil Stellantis Korea representative (left) is taking a commemorative photo with Shim Hyun-bo, KCC Mobility representative, after signing the business agreement at the Stellantis brand house business agreement ceremony held on Nov. 22 at Mondrian Seoul Itaewon in Yongsan-gu, Seoul. /Courtesy of Stellantis

On this day, Stellantis Korea held a business agreement ceremony for the 'Stellantis Brand House' with representatives from seven dealerships, including KCC Mobility, at the Mondrian Seoul Itaewon hotel in Yongsan, Seoul.

According to this agreement, Stellantis Korea plans to integrate a total of 11 showrooms and 14 service centers into SBH showrooms and service centers by the end of this year.

Bangsil, the representative of Stellantis Korea, noted, 'Customers will be able to use the showrooms and service centers more easily' and added, 'We will maximize efficiency and synergy between brands to lay the groundwork for sustainable brand growth.'

Shim Hyun-bo, the representative of KCC Mobility, expressed hope that 'the Stellantis Brand House is an excellent business model that can offer a variety of choices tailored to the preferences and tendencies of segmented customers' and said, 'We will be able to meet and communicate with more customers.'