The influencer commerce company 'Anmokgosu' announced on the 14th that it successfully held the influencer community event '2025 Anmok Festa' on the 9th.
The event, held under the theme 'Surviving Influencers in a Changing Era,' was attended by actor and influencer couple Song Jae-hee and Ji So-yeon, beauty influencer Yang Jui-unni with 800,000 followers, and climate caster Jeong Ju-hee, among others.
The total number of followers among the attendees, including these individuals, reached 10,483,720, illustrating the event's influence and significance, the company explained.
At the event, author Song Gi-lyoung of 'Forecasts of the Age: Naming Society' suggested the direction influencers should take in a rapidly changing society, while Dr. Kang Min-seo, a former researcher at the Harvard University Research Institute, provided practical solutions that influencers could utilize in the era of AI.
Oh Jong-cheol, CEO of Anmokgosu, said, 'We will continuously strive in 2025 to create a new commerce culture that enriches customers' lives beyond the existing commerce model of simply purchasing products.'
Anmokgosu introduced a new paradigm in the commerce market by officially launching the short-form review commerce platform 'Whochooz' in October of last year.
Users can upload product reviews in a short-form format of under 30 seconds to generate revenue, and points are also accrued simply by watching review videos.