Adore, one of the main labels under HYBE, announced on the 13th that it filed for a preliminary injunction against a member of NewJeans at the Seoul Central District Court last week, seeking to maintain its agency status and ban the signing of advertising contracts.
The preliminary injunction is intended to recognize Adore's status as an agency under the exclusive contract until the ruling on the first instance of the lawsuit for confirming the validity of the exclusive contract, which Adore filed on December 3, 2025, in the Seoul Central District Court, and to prevent NewJeans members from independently signing advertising contracts and engaging in advertising activities without Adore's approval or consent.
The background of Adore's application for a preliminary injunction is to prevent confusion and damage from occurring to third parties, such as advertisers, as NewJeans members, who unilaterally declared the termination of their exclusive contracts, continue to attempt to enter into contracts independently by contacting advertisers.
An Adore official said, "While the validity of the members' unilateral claims of exclusive contract termination will be confirmed through the exclusive contract validity lawsuit previously filed by Adore, it may take considerable time until the final ruling is made. Therefore, we had no choice but to urgently apply for an additional preliminary injunction to stop the ongoing confusion."
The official added, "This preliminary injunction application reflects Adore's intention to continue working with the NewJeans members," stating, "Adore has consistently supported all personnel and facilities for NewJeans' entertainment activities, maintaining that the exclusive contract with NewJeans is valid, and plans to continue doing so in the future."