On the 9th, 'Gureowon,' a virtual memorial hall developed and operated by 'Popose,' which runs pet funeral services, announced that it will unveil new services.

'Gureowon' is an online virtual memorial space service opened by Popose in June 2024 as part of Pet Loss Syndrome care, allowing pet owners who have lost their pets to easily create memorial spaces in the form of exhibitions online.

'Gureowon' not only showcases memorial photos but has also been developed to allow visitors to easily leave greeting and memorial messages in the guestbook, serving as a community where pet owners experiencing similar grief can comfort one another.

The new service provided by 'Gureowon' includes a letter exchange feature in addition to the guestbook function from the user's perspective, where users can write and send letters to their pets, and their pets, defined in the Popose universe as 'Blissland,' respond.

The letters are being responded to by creating images and texts based on the appearance of the pets in life and the text of the letters sent by the owners using AI.

'Blissland' is the afterlife realm defined by Popose where pets live beyond the rainbow bridge.

A Popose representative noted, 'After the opening of the Gureowon service, a considerable number of pet owners have been writing letters to their pets and inquiring about their well-being. We developed and provided this feature while contemplating ways to comfort the sad hearts of owners a little more.' He added, 'In the future, we plan to develop and offer various Pet Loss Syndrome care programs online and offline for owners suffering from Pet Loss Syndrome.'

Based on the motto of providing correct services for the peace of pets and their owners, Popose plans to focus this year not only on services limited to funerals but also on Pet Loss Syndrome care services for the remaining owners.

As part of this business, starting with the online memorial hall 'Gureowon,' there are plans to open the 'Popose Help Care Center' in the second half of the year, where programs and activities for Pet Loss Syndrome will be experienced in the heart of Seoul.

Oh Tae-hwan, CEO of Petdoc, the operator of Popose, stated, 'We will not simply limit ourselves to pet funeral services, but will develop and provide various programs that can also embrace the hearts of the owners.'