On Jan. 7, local time, the world's largest IT exhibition, the Consumer Electronics Show (CES) 2025, opened at the Las Vegas Convention Center (LVCC) Central Hall. Here, Hyundai Mobis showcased three new technologies, including a holographic windshield display, a human-centric interior lighting system, and a brainwave-based driver distraction care system.
As I boarded the Kia electric large sport utility vehicle (SUV) EV9 parked at the booth and began driving, real-time driving information such as speed, battery charge remaining, and navigation spread out like a panorama at the bottom of the front windshield on the driver's side. When I turned on the turn signal to make a left turn, the driving situation of vehicles in the left lane appeared graphically, as if looking in the side mirror.
At the bottom of the front windshield on the passenger side, various infotainment elements such as weather conditions and information about music and radio programs listened to while driving were graphically implemented.
This technology is the holographic windshield display that Hyundai Mobis is jointly developing with the German optical company Zeiss. By installing a special optical film on the vehicle's front windshield, various information can be checked, providing a sense of openness while ensuring driving safety, making it a revolutionary technology.
The 'Embrain' technology, which analyzes the driver's brainwave information to check for various distractions such as drowsy driving in real-time and warn in various ways, also captured the attention of visitors. When a visitor sat in the mock driver's seat and drove through a dark, narrow tunnel or on the highway, the stress and attention levels measured by brainwaves were maintained at a high level.
However, when the driving situation changed to a long-distance drive on a road with few vehicles during the daytime and the displayed figures on the monitor fell, the surrounding LED warning lights turned on, the vibration seat vibrated, and a warning sound emitted, raising the driver's tension again.
Additionally, Hyundai Mobis introduced a human-centric interior lighting technology that changes like a chameleon according to the user's mood and situation. This technology is a smart lighting system capable of implementing 32 different situational patterns. Notable patterns include reducing driver stress and motion sickness, preventing exit risks, preventing door dings, and ultraviolet sterilization lighting.
Hyundai Mobis noted that advanced technology in automobiles has brought them closer to human life and named the three new technologies unveiled at this CES 'human tech.' In particular, the holographic windshield display is being pushed for commercialization, with plans to begin mass production as early as 2027.