On the 7th (local time), the world's largest IT and consumer electronics exhibition, 'CES 2025,' opened in Las Vegas, USA. A booth named 'BRSG GROCERY STORE' caught the attention of visitors.
Below it, there is a description stating 'Korea's No. 1 Sexual Wellness brand' along with a large image of the 'Man Seed Checker' product.
'Man Seed Checker' is a home care device that allows for quick observation of sperm count and condition at home. After applying the collected semen to the sperm observer, placing the observation lens, which is a small hole in the product, on the smartphone camera allows users to easily check the sperm condition through the smartphone screen.
The leading condom brand 'Barunsaenggak' is preparing to launch the product. Barunsaenggak is participating in CES for the first time and will showcase not only its main products like condoms and lubricants but also the sperm health monitoring device 'Man Seed Checker,' the fertility-enhancing lubricant 'Gel Hello Baby,' and the training device 'Climax Controller' that helps manage premature ejaculation and chronic pelvic pain.
A Barunsaenggak official noted, 'Through this exhibition, we aim to inform that Barunsaenggak is a place not just to launch specific products but to present solutions for sexual wellness to meet the diverse needs of customers changing throughout their life cycle,' adding, 'Starting with CES, we will also begin exports to major Asian countries such as China, Taiwan, and Mongolia.'
Amid corporations showcasing advanced technologies like artificial intelligence and robotics, attention is drawn to various tech startups that have made their debut at CES.
'Camelotech', which standardizes traditional herbal medications, offers a solution that prepares, produces, and packages them according to doctors' prescriptions using its self-developed herbal pharmaceutical automation equipment, known as the HAP system, at CES 2025.
The HAP system can automatically manufacture up to two boxes of herbal medicine within five minutes. Due to its ability to provide immediate access to prescriptions ranging from one dose to two, it is quickly gaining popularity in herbal clinics. It is one of the manufacturing innovation examples in traditional industries.
In the environmental institutional sector, various startups have engaged in sustainable industries. 'Taiga' produces moss in large quantities to create 'biofilters' as well as air purifiers and humidifiers. Moss has significant potential for use as a material across various industries, attracting interest in the global market.
'Midbar' also draws attention as a solution to sustain future agriculture, promoting a smart farm that allows for crop cultivation anywhere and anytime, making agriculture possible even in harsh environments such as urban areas and the polar regions.
'Nfuture', which introduced an energy storage system (ESS) for electric vehicles, is receiving high marks for enhancing the lightweight of the ESS, eco-friendly charging technology, and battery stability assurance technology.
Brian Komiski, the senior director and futurist of the Consumer Technology Association (CTA), which runs CES, remarked, 'South Korea is showcasing various innovations at CES.' An official from the startup sector participating in CES 2025 noted, 'It seems that among South Korean startups, those related to bio and health technologies are particularly standing out in Europe.'