The global auditory solutions corporation Demant Korea's premium brand Oticon said it successfully concluded the '2025 Demant Korea Oticon Policy Announcement Seminar' held at the Plaza Hotel in Seoul on the 5th.
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The seminar was a traditional event sharing the announcement of Oticon's new slogan, current trends in the auditory industry, and Oticon's policies and strategies for 2025, held under the theme 'ReON: A new dimension for the next step, beyond the present into a new dimension,' with about 650 auditory professionals in attendance.
In particular, the policy presentation by CEO Park Jin-kyun, conducted in a lecture format instead of the usual style, vividly conveyed the future direction and vision of the auditory industry, leaving a deep impression on the attendees. Following that, the 'Clean Fitting, ACT™' presentation by the sales and education teams attracted significant interest by emphasizing an innovative approach to customer-tailored fitting services.
Additionally, the sales team communicated the upgraded 'Oros+' service, the newly introduced 'Oh! Reward' program, and the launch of the new brand communication 'Oticon One' app.
Demant Korea's CEO Park Jin-kyun noted, 'This year's seminar will solidify partnerships with dealerships and will be an important turning point in opening up a new dimension for the auditory industry,' adding, 'We will do our best to ensure that everyone can grow together through innovative solutions and policies.'
Meanwhile, the Danish auditory solutions corporation Demant Korea, with its 121 years of tradition, owns hearing aid brands including Oticon, Bernafon, and Philips, and is strengthening its position in the domestic auditory industry market through a partnership with the auditory diagnostic equipment group Diotec Korea. Recently, it has launched the innovative new product 'Oticon Intent,' further enhancing the auditory experience for customers.