Global auditory solutions corporation Demant Korea's premium brand Oticon announced that it successfully concluded the '2025 Demant Korea Oticon Policy Announcement Seminar' held on the 5th at the Seoul Plaza Hotel.
This seminar was a traditional event that shared the current trends in the auditory industry and the policies and strategies of Oticon for 2025, along with the announcement of Oticon's new slogan, under the theme 'ReON: A new dimension for the next step, beyond the present to a new dimension,' with about 650 auditory professionals in attendance.
In particular, CEO Park Jin-kyun's policy presentation, conducted in a lecture format rather than the traditional style, vividly conveyed the future direction and vision of the auditory industry, leaving a deep impression on the attendees. Following this, the presentation on 'Clean Fitting, ACT™' by the equipment sales team and the education team emphasized an innovative approach to customer-tailored fitting services, attracting significant interest.
Additionally, the sales team announced the upgraded 'Oros+' service, the newly introduced 'Oh! Reward' program, and the launch of a new brand communication app, 'OticonOne.'
Demant Korea's Park Jin-kyun noted, 'This year's seminar will serve as a crucial turning point in solidifying partnerships with dealers and opening a new dimension in the auditory industry,' adding, 'We will do our best to ensure that everyone can grow together through innovative solutions and policies.'
Meanwhile, Denmark's 121-year-old auditory solutions corporation Demant Korea, which owns hearing aid brands such as Oticon, Bernafon, and Philips, is solidifying its position in the domestic auditory industry through a partnership with the auditory diagnostic equipment group Dialect Korea. Recently, it has launched the innovative new product 'Oticon Intent,' further enhancing customers' auditory experiences.