On the 7th (local time), SK Group will present the future blueprint brought about by innovations in artificial intelligence (AI) at the Consumer Electronics Show (CES) 2025 held in Las Vegas, USA, and will seek collaboration with global corporations.
SK noted on the 6th that it will operate a joint exhibition hall with its four affiliates—SK hynix, SK Telecom, SKC, and SK Enmove—at the Las Vegas Convention Center (LVCC) Central Hall under the theme "Innovative AI, Sustainable Tomorrow."
This exhibition will be visited by key executives from major affiliates, including Chairman Chey Tae-won of SK Group, President Kwak No-jung of SK hynix, President Yoo Young-sang of SK Telecom, and President Choi Sung-hwan of SK Networks. Chairman Chey and the executives plan to review advanced AI technology trends by visiting domestic and foreign corporate exhibitions and meet with global leading corporations to strengthen cooperation for revitalizing the AI ecosystem.
At this CES, the SK exhibition will include areas such as ▲ AI data centers (DC) ▲ AI services ▲ AI ecosystems, allowing visitors to experience various services in a demonstration-centered format.
Visitors will enter the exhibition hall by passing through the "Innovation Gate" set up at the entrance of the SK exhibition. Through 21 large LED screens that adorn the Innovation Gate, they will be able to see videos showcasing the AI technologies and services possessed by SK and the future changes they will bring.
After passing through the Innovation Gate, visitors will encounter an exhibition area themed around AI DC. A 6-meter tall large LED pillar expressing the dynamic data flow of SK's AI data center will be at the center, showcasing AI DC solutions related to energy, AI, operations, and security. SK plans to introduce key know-how for building data centers, including energy solutions, AI semiconductors centered around HBM3E, and cloud services.
In the exhibition area themed around AI services, technologies and services based on AI will be unveiled, including the Global Personal AI Agent (GPAA), AI-based advertising creation solutions (GenAd), and a media processing and content quality enhancement platform (AI Media Studio). Notably, the AI agent "Aster," which SK Telecom is preparing to launch targeting the North American market, will be demonstrated on-site, and specific service plans will also be announced.
Finally, in the AI ecosystem exhibition area, AI solutions and services from five global partner companies (Gauss Labs, Lambda, Anthropic, Perplexity, and Penguin Solutions) building the AI ecosystem together with SK will be introduced. A large LED sculpture called "Sustainable Tree" installed at the exhibition exit will showcase the theme of this exhibition in the form of media art.
A representative from SK stated, "Through this CES exhibition, we plan to introduce the appearance of AI technology entering everyday life and being utilized in all areas, along with its limitless growth potential," adding that "collaboration with various companies is essential for AI innovation, and we will continue to create opportunities to strengthen global partnerships."