The comprehensive advertising agency Directors Company said on the 3rd that it won gold and excellence awards in the creative digital video institutional sector at the '2024 Korea Digital Advertising Awards (KODAF 2024)', organized by the Korea Digital Advertising Association and sponsored by the Ministry of Culture, Sports and Tourism at the end of last year.
The 'Korea Digital Advertising Awards (KODAF)' is the largest digital advertising award ceremony in Korea, which has been held since 2022 by combining the 'Korea Online Advertising Awards' and the 'Korea Digital Ad Awards.'
The gold award-winning 'Dong-A Otsuka Oronamin C advertising campaign' captured great attention with its catchy music and unique brand worldview, recording a total of 26.18 million views. The excellence award-winning 'LG Electronics CineBeam Cube advertising campaign' received high praise for sensibly portraying a trendy lifestyle using a portable projector.
With this award, Directors Company, once again recognized for its creative capabilities, plans to lead the changes and innovations in the digital AI advertising industry by launching a generative AI video production corporation called 'Directors Tech' at the beginning of this year.
Shin Jae-hyeok, representative of Directors Company, expressed aspirations by saying, “We will continue to become a leader in the advertising industry by creating innovative and creative advertisements as well as utilizing AI for video production.”