The Seoul Small and Medium Business Administration (SBA) announced on the 27th that it will operate the 'My Soul Box' experience zone to support viral marketing for beauty brands by utilizing the influence of global influencers in conjunction with SEOULCon 2024.
My Soul Box is a brand promotion support project through influencer-linked unboxing aimed at supporting viral marketing for Seoul-style beauty brands. It was first launched last year and is now in its second edition. This year, 22 companies are participating.
The SBA plans to showcase the My Soul Box experience zone filled with various concepts from the 28th to the 31st at Studio A, B, and C on the 2nd floor of the Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul.
Each space is composed of a Natural zone promoting sustainable beauty, a Glam zone that is like a gift facing oneself, and a Neutral zone showcasing a smart beauty life.
Influencers participating in SEOULCon can engage in a beauty preference diagnosis survey, explore spaces suited to their tastes, and receive the 'My Soul Box' through various event experiences.
Influencers wishing to participate in the experience zone can apply for a reservation in advance on the official SEOULCon website.
Park Mi-young, head of the Beauty Industry Strategy Team, noted, 'This My Soul Box is a great opportunity for excellent beauty brands in Seoul to gain attention in the global market. Through collaboration with influencers, we can raise brand awareness and widely inform overseas consumers of the excellence of Korean beauty products.'