A 40-year-old resident of Mapo District, Seoul, struggles with dry, flaky skin every winter when temperatures are low and the air is dry. A said, "When the cold wind blows, my skin becomes very dry, and fine lines around my eyes and mouth become more pronounced," adding, "By the afternoon, my makeup starts to settle into my skin, which is bothersome. My skin doesn’t look as good as it used to."

The cosmetics brand Dr. Cleo participated in the 'cooperation festival,' the largest consumption promotion event for small and medium-sized enterprises and small business owners in South Korea, using their 'pull-out collagen mask pack.' It targeted those like A who have skin concerns during winter with the goal of one pack a day.

The phenomenon of collagen deficiency, which starts to gradually decline in the 20s and sharply decreases in the 40s, exacerbates these skin issues. Dr. Cleo's collagen mask pack, which contains 80% collagen extract, aims to assist with this. It is made with low molecular collagen at 3000 ppm to help with absorption, aiding in moisture, hydration, and elasticity management.

Dr. Cleo’s ‘Pull-Out Collagen Mask Pack’ receives praise for being convenient to use and having good cost-effectiveness. /Courtesy of Dr. Cleo

Convenience is another advantage. You can simply pull it out like using wet wipes. The mask pack sheet is made from natural materials that are 0.2 mm thin. The company explains that it adheres closely to the contours of the skin to effectively deliver active ingredients. Each pack contains 30 sheets, providing exactly one month's supply based on the one pack per day standard. The price is 23,800 won per pack, averaging about 800 won per day. Many consumer reviews highlight its good cost-performance ratio.

The last cooperation festival of the year will be held until Dec. 28. The cooperation festival is a nationwide consumption promotion event involving all economic agents, including major private distribution channels, local governments, and traditional markets. It is hosted by the Ministry of SMEs and Startups and organized by the Korea Small and Medium Enterprises and Startups Agency to help sell products from small and medium-sized enterprises and small business owners facing difficulties due to domestic demand shrinkage.

Among the 100 corporations selected to participate in this cooperation festival, beauty products that help maintain moisture and softness during winter stand out.

From the left, Ha Hyun’s ‘Daily Perfume Shampoo’ and Simco International’s ‘Hey Sun Off The Sun Tone-Up Lotion’. /Courtesy of Donghaeng Festival

If you've taken care of your skin health with collagen, you might want to look at a tone-up lotion that can brighten your complexion with a rosy glow. ‘Simco International’ is presenting its 'Hey Sun Off The Sun Tone-Up Lotion' at the cooperation festival. This product features a sun protection function equivalent to SPF 50+.

Considering users' skin health, it contains plant-based ingredients such as elderflower water, centella extract, panthenol, lotus extract, and prickly pear extract. Notably, it does not use animal-derived ingredients and has received vegan certification, having also passed skin irritation tests, making it safe to use. It can be applied directly with the hands, but using tools like puffs or cushions allows for thin, multiple applications that help with absorption.

‘Ha Hyun’ is selling a 'daily perfume shampoo' characterized by its moistness and subtle fragrance. It lasts all day without needing to apply perfume, producing a delicate and non-overwhelming fragrance. Users can choose from desired scents like white musk and cherry blossom.

Containing natural extracts from rhizome, cornelian cherry fruit, yam root, and plantago, it helps maintain healthy and shiny hair. This mildly acidic, low-irritation shampoo ensures that the whole family can manage their scalp cleanly and healthily during the winter when it's prone to damage.

For detailed information on the corporations participating in the cooperation festival, you can check the official website. During the event period, online promotional events such as home shopping, live commerce, and dedicated planning exhibits are being conducted to bridge the gap between small and medium-sized enterprises and the public to promote reasonable consumption. Offline, there will also be sales exhibitions of specialty products and excellent local small and medium-sized enterprise products in collaboration with local governments, traditional markets, and regional festivals.