Red Hills is branding 'noon:Ker,' the only vegan special makeup brand specialized in cosplay in the country, and is developing makeup products that cosplayers desire. It seems that the special makeup market for moments like parties and festivals will grow in the future. The goal is to make special makeup easily enjoyable for the public.

Graphic = Son Min-Kyun /Courtesy of Son Min-Kyun

Jo Seo-yul, the representative of the cosplay makeup brand Red Hills, said this regarding the growth goals of corporations. Cosplay involves dressing up as characters from comics, animations, or games. Among these, cosplay makeup is important as it can perfectly express the characteristics of the character and provide satisfying experiences for the public enjoying it.

Cosplay makeup, unlike regular makeup, often emphasizes the character's skin tone as well as elaborate eye and lip makeup, making cosmetics for special effects necessary.

Makeup products that are often used for strong colors or special purposes are known to be harmful to the skin because they need to maintain their color and form for extended periods. To overcome this issue, Red Hills has highlighted its vegan approach. It has minimized skin irritation by incorporating natural ingredients rather than animal-derived components.

Products from 'noon:Ker' consist of eyeliners, mascaras, molds, bases, and tattoo stickers. The representative noted, "Product development has been completed and is currently funding on the crowdfunding platform Wadiz," and added, "Recently, we also signed an MOU with Yantai Xingu Yi Sun Corporate Management Co., Ltd. in China."

Red Hills plans to create new demand with a distinct brand identity that did not exist before. After securing a niche market in cosplay makeup, the goal is to expand into the special makeup market.

Red Hills signs a memorandum of understanding (MOU) for a strategic partnership with Yantai Xingu Yisen Corporate Management Co., Ltd. /Courtesy of Red Hills

There is also a goal to target overseas markets with proven product efficacy through certification and clinical trials. Additionally, discussions are underway for collaborations with various content like over-the-top video services, performing arts, games, and animations.

Representative Jo noted, "Red Hills aims to grow as a 'multi beauty performance directing company' that creates various beauty performances like special makeup, leading to the popularization of special makeup," adding, "We will differentiate ourselves from existing makeup brands through the development of special makeup products that the public can easily and simply enjoy."

Meanwhile, Red Hills is a resident company affiliated with Dongguk University Campus Town and is receiving support from Seoul City and Dongguk University Campus Town. The Dongguk University Campus Town project team selects promising startups as resident companies, offers startup support space, and promotes various startup and incubating programs such as practical training and regular consulting by experts.