Koo Kwang-mo, chairman of LG Group, said, "Let us build a future that cannot be imagined without LG, based on the hearts and innovations we have developed for our customers."
On the 19th, Koo sent a New Year's message video for 2025 to about 270,000 members of LG Group around the world, saying, "Just as LG has become what it is today through moments that challenged new areas and created unprecedented value, we will provide future customers with essential and exceeding expectations value through our DNA of challenge and change."
In this New Year's message, Koo emphasized, "The founding spirit of LG contains the DNA of challenge and change," and stated that he aims to provide future customers with necessary and exceeding expectations value based on this.
Koo said, "LG's start was about providing products and services necessary for customers," and noted, "The Day 1 spirit of LG, which chooses what others do not, is rooted in the DNA of challenge and change for our customers."
He emphasized, "LG's challenges to bring joy and happiness to customers' lives lead to bold innovations, creating firsts and the best stories in various areas, evolving into differentiated value that raises the quality of customers' lives."
Koo also emphasized the need for innovation based on customer value. He said, "Creating differentiated customer value is not easy, as it involves stepping out of familiar methods and may bring worries and fears of failure. However, just as today's familiarity was innovation in the past, we have continuously challenged and evolved, not resting on our past achievements of innovation. "
Koo stated, "Just as many moments that challenged new areas and created previously unseen values have accumulated to shape the current LG, the path we must take forward is clear," adding, "We will provide future customers with essential and exceeding expectations value through the DNA of challenge and change."
He also emphasized that, "Many seeds of innovation sprouting across the group, such as AI and smart solutions that enhance the value of customers' time and enable them to unleash unlimited potential, as well as bio and clean technology that create a healthy life and a clean earth, will be welcome values that make future customers smile."