24-member girl group tripleS. /Courtesy of Modhaus

Domestic major venture capital (VC) firm Atinum Investment newly invested 10 billion won in Modhaus, well known as the agency of the girl group "tripleS."

On the 5th, according to the VC industry, Atinum Investment recently participated solely in Modhaus's new fundraising and invested 10 billion won.

This is an additional round of the Series B fundraising that Modhaus carried out in Aug. last year, when it raised 21 billion won from IMM Investment, LB Investment and others.

Modhaus is an entertainment agency home to "Artemis," "Identity" and others, and was founded in Nov. 2021. It drew attention especially for the 24-member girl group tripleS, which debuted in Feb. 2023.

Atinum Investment was said to have highly valued the fact that Modhaus built the fan platform "COSMO" in addition to artist intellectual property (IP).

COSMO is a platform that enables fans to take part in key decisions such as an artist's title track, activity unit and concert set list, and it is being evaluated as having become a means to expand artist fandom.

Modhaus is understood to be planning to use the new investment to expand new artist IP and strengthen its global business.

Kim Dong-jun, a senior executive at Atinum Investment, said, "We invested based on the judgment that a virtuous cycle has begun to operate in which fan participation leads to purchases and data, which in turn drives the growth of new IP."

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