With the daytime high reaching 32.7 degrees on the 13th, people cool off in the operating cooling fog at Sangmu Citizens' Park in Chipyeong-dong, Seo District, Gwangju Integrated Special City, South Jeolla Province. /Courtesy of News1

WINIX(044340) rose more than 20% in early trading on the 14th. As full-on monsoon rains and a heat wave continue in the summer, expectations for higher demand for air conditioners and humidifiers have spread, which appears to have spurred buying by investors.

At 9:46 a.m., WINIX was trading at 5,340 won on the KOSDAQ market, up 895 won (20.13%) from the previous session.

WINIX's share price surge appears to reflect expectations that demand for home appliances will rise due to the recent hot and humid weather continuing nationwide.

The Korea Meteorological Administration projected that with the start of the monsoon season, heavy rain and heat will repeatedly occur for the time being, and urged preparations against heat-related illnesses. This year, unusually intense heat waves are occurring not only in Korea but also in global markets such as Europe, affecting demand for home appliances.

WINIX is a home appliance specialist with a high market share in dehumidifiers and air purifiers. It currently has sales subsidiaries in the United States, Canada, and Europe and is targeting the global market.

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