NH Investment & Securities is making a strategic investment of more than 142 billion won in an Indian securities firm to tap the local financial market. It plans to go beyond a simple equity investment and take part in management to build a long-term partnership.
NH Investment & Securities said on the 9th that it signed a deal to make a 142.3 billion won strategic equity investment in CEB (Choice Equity Broking Private Limited), a core subsidiary in the securities institutional sector of Choice International Limited, an Indian financial group.
The investment will proceed through the purchase of preferred shares, and including common shares already held, CEB equity will be 32.2% as of the investment date. The equity stake may change depending on future conversion conditions.
In particular, NH Investment & Securities plans to be involved in management by joining the board of directors. Unlike a simple financial investment, it aims to build a strategic partnership with a local financial company to expand its business base in the Indian market.
CEB is a full-service securities company with a nationwide sales network in India and a digital investment platform. It offers a range of financial services, including retail and corporate brokerage, margin trading facility (MTF), wealth management (WM), and financial product sales, and has about 260,000 clients.
In the last fiscal year (April 2025–March 2026), it posted a net profit of 19.6 billion won and has maintained rapid growth, achieving an average annual net profit growth rate of 53.6% over the past four years.
The two companies plan to expand cooperation in various areas, including retail and corporate sales, wealth management (WM), and investment banking (IB). They aim to strengthen cross-border financial services connecting the Korean and Indian capital markets to offer new investment opportunities to investors in both countries.
Group-level cooperation within NH Nonghyup Financial Group will also expand. Based on NH Nonghyup Bank's Noida branch in India and NH Nonghyup Capital's local investment company, they plan to pursue synergies with Choice Group's financial affiliates, including a non-banking financial company (NBFC), asset management, and insurance brokerage.
NH Investment & Securities said the investment illustrates a shift in its global business strategy. Moving away from the traditional approach of directly establishing a local entity or setting up a joint venture, it has diversified its global business model by building strategic partnerships with leading local financial companies.
Shin Jae-uk, CEO of NH Investment & Securities, said, "This strategic investment will serve as an important milestone that further strengthens NH Investment & Securities' global business portfolio," adding, "Based on our partnership with Choice Group, we will combine the strengths of both companies to provide differentiated financial services and lay the groundwork for long-term global growth."