KM Pharmaceutical said on the 2nd that it is pushing to expand exports to the Asian market, focusing on China.
According to KM Pharmaceutical on this day, the company is working to expand exports of its flagship brand "Pororo toothpaste" to China and Vietnam and to strengthen its overseas market entry by obtaining hygiene approval for children's oral products in China. It noted that recently it has diversified its export portfolio to include existing oral care products, functional cosmetics, and even household goods brands, expanding its push into the Asian market.
KM Pharmaceutical is also targeting increased exports of Pororo toothpaste and cosmetics in the second half of this year. The company said it is pushing to supply an original design manufacturing (ODM) mouthwash product to the Kuwait market and is discussing with a local partner in Malaysia with the goal of exporting original equipment manufacturing (OEM) toothpaste and mouthwash products within the year.
Its lifecare brand is also making inroads overseas. Since May, KM Pharmaceutical has begun exporting cosmetics such as the phytobiome sunscreen under the scalp care brand "Zerocipe" to the Vietnamese market. The company said its strategy is to secure a foundation for growth in the global market based on patented raw material technology related to nanographene.
KM Pharmaceutical is seeking a shift from its existing business structure centered on OTC OEM and ODM to a lifecare brand corporation. It plans to secure growth opportunities in domestic and overseas markets by expanding its lineup of oral care, functional cosmetics, and lifecare products.