Marking the fifth anniversary of its launch, Shinhan Life laid out a vision to leap beyond a rising powerhouse in the insurance industry and become a company leading the sector.
Shinhan Life said that on the 1st, to mark the fifth anniversary of its launch, Chief Executive Cheon Sang-young, along with executives and department heads, personally visited sales sites and call centers to express gratitude to customers, sales partners, and employees. Shinhan Life was launched on July 1, 2021, through the integration of Shinhan Life Insurance and Orange Life.
In a commemorative address, Cheon said, "Today, on the fifth anniversary of our launch, marks yet another turning point toward sustainable growth," adding, "Through relentless change and challenge, let's leap from a rising powerhouse in the market to a leading insurer that guides the industry."
Cheon said the company will pursue: ▲ delivering differentiated value based on customer trust ▲ strengthening fundamental competitiveness in insurance sales and asset management ▲ accelerating companywide innovation centered on AX (artificial intelligence transformation) ▲ expanding social responsibility.
On the day, Shinhan Life also unveiled a new social contribution slogan, "Warmful Filling." It conveys the intent to use its core businesses of finance and life insurance to fill gaps throughout society. To that end, the company plans to expand its social contribution activities around four core value areas: hope, resonance, future, and environment.
Cheon said, "The essence of insurance is a safety net that protects customers' lives from risk," adding, "We will build a true leading insurer that acts first and most deeply in customers' everyday lives."