Mobile finance platform Toss has joined hands with Blockchain-based decentralized artificial intelligence (AI) data infrastructure company Poseidon to expand its "data-as-a-real world assets" business. The two companies plan to build a "user-participatory data economy" system that rewards contributors who provide AI training data.
For the user-participatory AI data business, Toss signed a memorandum of understanding (MOU) with Poseidon on the 26th. Toss users can take part in building AI training data through the "NUMO" mini app within the Toss application (app).
NUMO posts data collection tasks in various formats, including voice, photos, and video. Users can choose desired tasks, such as recording voice, to provide data, and can check how much value this data has in NUMO.
Each task has a set reward. Once the quality of the data a user submits is verified, Toss points that can be converted into cash are paid as a reward. The collected data is used in fields that need real-world environments, such as robotics and physical AI (AI that moves in the real world).
For a user-participatory data economy to function in practice, a system is needed to track who provided what data under what conditions and to confirm whether settlement was handled properly. Poseidon has technology that records and tracks on the Blockchain the provenance and contribution value of AI training data, including ▲ collection ▲ filtering (classification) ▲ labeling (identification).
Starting with collecting Korean-language data in various formats such as voice, images, and video, Toss plans to broaden the types of tasks around high-demand fields. The company expects that combining Toss's distribution and settlement capabilities for its 30 million customers with Poseidon's data and tracking infrastructure will enable transparent tracking of contributions and the establishment of a settlement system based on value.
Demand is rising quickly in areas that need real-world data, such as robotics and physical AI. The two companies aim not merely to gather large amounts of data but to supply, at scale, data with proven provenance and clear licenses.
The current RWA market size is about $28.2 billion (about 43 trillion won). According to global consulting corporations Boston Consulting Group (BCG), the RWA market is expected to grow to as much as $16 trillion (about 2 quadrillion won) by 2030.
Poseidon Chief Strategy Officer (CSO) and Chair Lee Seung-yun said, "Toss has broad user touchpoints, making it ideal for validating Korean-language data," and added, "Together with Toss, we plan to develop a digital finance model in which user participation, rewards, and settlement are organically connected."
Lee said the co-founded Data ($DATA; formerly Story) foundation and Poseidon are AI and data Blockchain projects. Poseidon is an affiliate of the foundation nurtured by Data. Poseidon collects AI training data, while the foundation serves as infrastructure to record and protect this data as intellectual property (IP).