Mirae Asset Group Chairman Park Hyun-joo told key executives and staff in the exchange-traded fund (ETF) business that "an asset manager's success or failure depends on products that capture the future," stressing the importance of identifying Killer projects.
Mirae Asset Global Investments said on the 4th that it held Mirae Asset Rally 2026 in Hongcheon, Gangwon, from the 1st to the 3rd. Key executives and staff from the global ETF business attended to share the state of the global ETF business and discuss future growth strategies.
At the event, Park emphasized the importance of differentiated products that reflect global growth themes, so-called "flagship killer products." Park said, "A killer product turns structural changes that still seem distant and uncertain into investment opportunities that clients can actually hold in their portfolios, and further becomes a product that sets a new standard for the market," adding, "It is important to set a new standard for the market."
Park said Mirae Asset's global ETF growth was also possible because of this killer product strategy. Mirae Asset has launched Hong Kong's first covered-call ETF and, in the United States and Canada, introduced a space-tech ETF investing in the aerospace industry that reflects anticipation for a SpaceX initial public offering (IPO), among other differentiated ETFs.
As a result, the total net worth of ETFs managed by Mirae Asset Global Investments worldwide now stands at 428 trillion won, ranking 11th among global ETF managers. The ETF net worth of its U.S. affiliate Global X US has surpassed $100 billion, and Global X Japan in Japan topped 1 trillion yen in net worth six years after its launch.
Park also presented the Mirae Asset 3.0 vision as Mirae Asset's next growth strategy. Mirae Asset 3.0 is a strategy to connect the group's core capabilities built over the past 30-plus years—ETFs, AI-based asset management, and digital assets—into a single global investment platform. The plan is to use ETFs as the core product engine and the securities platform as the client touchpoint, while building AI and tokenization as future financial infrastructure so clients can access global growth investment opportunities more easily and efficiently.