Naver Pay's insurance comparison service is showing several visible results two years after its launch. Compared with before using the service, customers have saved more than 200,000 won on premiums, and small and midsize insurers have been able to grow by attracting more customers.
According to Naver Pay on the 21st, as of March this year, the monthly number of auto insurance contracts is 14 times higher than in the early days of the insurance comparison service. This year, users who received auto insurance recommendations through Naver Pay saved an average of 220,000 won more than before.
The growth of small and midsize insurers also stands out. The platform contract share for small and midsize firms, which was 45.1% at the beginning of the service, expanded to 49.1% in March 2026, reaching a virtually equal level with large firms (50.9%). By individual insurer, Heungkuk Fire&Marine Insurance grew 14.9 times from its low, Hanwha General Insurance Carrot grew 5 times, and Hana General Insurance grew 4.3 times.
It also found that more than 6 in 10 people who purchased auto insurance through the Naver Pay service used the service again when renewing that insurance. From January to April 2026, 62% of users who compared auto insurance through Naver Pay revisited the service after first comparing auto insurance in 2024 or 2025.
In March this year, the monthly number of overseas travel insurance contracts surged 16 times compared with the early days of the service. Cumulative subscribers totaled about 1.43 million people (including companions), and the cumulative number of premium comparisons reached 5.28 million.
Currently, Naver Pay is the only one in the industry offering an overseas travel insurance comparison service for 10 insurers. Users can also freely set and compare a total of 14 key coverages, from loss of personal belongings to flight and baggage delays, overseas medical expenses, and trip interruption incidents.
Accordingly, promotional benefits that return 10% of the paid premium as points are also steadily increasing. The cumulative amount of the 10% point accrual benefit on overseas travel insurance premiums offered by Naver Pay is about 1.2 billion won, and 657,000 users have received the accrual benefit.