There is a view that the influence of influencers active on YouTube and other platforms will be tokenized as real-world assets (RWA), and that these tokens will take hold as collateral for loans in the financial sector.
On the 13th, Chief Executive Officer Park Seong-hun of AI0x gave a lecture at the Westin Josun Hotel in Sogong-dong, Jung-gu, Seoul, at the "2026 Future Finance Forum" and stated accordingly.
Park said, "Last year, corporations around the world spent about 45 trillion won in marketing expense to hire influencers. But about 15% of that is counted as money wasted without advertising effect," adding, "That is because corporations often pay to hire fake influencers who keep 'ghost followers' and engage only in unproductive activity."
Park said, "As a way to filter out fake influencers and prevent damage to corporations, AI0x is building a method to put influencer influence on-chain (a network on Blockchain)," and added, "If we grant 'influence tokens' to real influencers based on verified data that cannot be manipulated, this can serve as a credit metric." Park continued, "A time may come when the financial sector, including banks, uses influencer influence as loan collateral."
According to Park, the economic value created by influencer activity is expected to reach 670 trillion won globally in 2027. The global RWA tokenization market size is projected to grow to 14,000 trillion won by 2030. Park said, "A new financial market will open based on influence."