DB Insurance said on the 7th that to mark Family Month in May, it will hold a variety of customer-participation brand events, including a writing contest, from May 1 to May 31.
The campaign consists of four programs: ◇ Promy family promise writing contest ◇ sending love-and-gratitude cards ◇ sharing the campaign page ◇ Promy119 safety quiz 365.
The writing contest invites participants to express promises with their families in various formats such as acrostic poems, four-cut comics, and Shorts videos. You can create a "family promise story" in writing, drawings, or video and submit it. Prizes for outstanding participants include a family trip voucher (up to 2 million won) and Shinsegae Department Store gift certificates.
Sending thank-you cards is a program where you can send cards expressing love and gratitude to beloved family and friends through the Promy mailbox. For participating customers, e-gift cards for coffee are sent immediately with instant-win results to 40 people daily.
There is also an event where, if you share the campaign page on your personal social media channel, you can receive prizes such as Shinsegae Department Store gift certificates and convenience store mobile gift cards. The total number of winners is 3,100. If you solve the safety quiz released daily at 10 a.m., the "Promy119 safety quiz" event provides rewards such as Naver Pay points.
A DB Insurance official said, "We planned this campaign to provide an opportunity to reflect on promises with family for Family Month and to express and practice them in various ways," adding, "We hope that small promises in everyday life will serve as a chance to bring family members closer together."