Knowmerce, an artist intellectual property (IP) solution company, said on the 6th that Taemin will join the subscription-based message service on its global fan platform "fromm."
Knowmerce said it will run early-bird sales for Taemin's subscription message service from 11 a.m. on the 6th to 10 a.m. on the 13th. Early-bird buyers can join a pre-open chat room starting at 11 a.m. on the 13th. The official opening and regular sales begin at 4 p.m. on the 13th.
Taemin, a member of SHINee and a solo artist, has built a global fandom based on distinctive performance and musicality. Recently, as the first Korean male solo singer, he performed on the Coachella Valley Music and Arts Festival stage. Taemin successfully completed two weeks of performances at Coachella.
Fromm is expected to expand its global fandom base with Taemin's addition. Knowmerce expects to increase paid subscribers and content consumption through artists with high fan loyalty. It also plans to accelerate strengthening platform competitiveness and increasing the share of overseas revenue by securing artist IP with global fandom going forward.
A Knowmerce official said, "Taemin is an artist expected to create synergy with the platform based on global fandom and strong demand for communication," adding, "We will simultaneously strengthen fromm's global scalability and revenue model around proven K-pop IP."