Unlisted stock transaction platform Securities Plus Unlisted, a Naver Pay subsidiary, will change its name to Naver Pay Unlisted. The brand will also be rebranded as Npay Unlisted.
On the 27th, Naver Pay said it would do so, noting, "We are changing the company name with the aim of expanding market participation opportunities for individual investors in unlisted stocks and contributing to the revitalization of domestic startups and the venture industry by practicing productive finance through a virtuous cycle of venture capital."
Npay Unlisted plans to obtain an over-the-counter brokerage license within this year in line with the rebranding and to begin in earnest the advancement of the platform. It also plans to take the lead in institutionalizing the unlisted stock market and enhancing market transparency in line with the financial authorities' guidelines.
To mark the rebranding, Naver Pay will run a large-scale promotion worth 80 million won. First, through June 15, those who answer a simple quiz correctly in the Npay Unlisted app will be entered into a drawing to award a total of 2,000 people with various prizes, including department store gift certificates and gas vouchers.
In addition, through June 8, it will run a refer-a-friend promotion to randomly award one share of an unlisted stock to first-time transaction investors.