KOSDAQ-listed SONOKONG said on the 22nd that it will hold the "SONOKONG warehouse festival" with content channel "DefconnTV." On the 26th, SONOKONG will fully open its logistics center in Naechon-myeon, Pocheon, Gyeonggi Province, to sell toys and character goods. The event is planned as an experimental offline hybrid platform that combines products, experiences, and content.
At the event, a variety of popular products such as toys, figures, and character goods will be sold at discounts of at least 50% off the list price, and some items will be sold at a flat price in limited quantities. More than 15 IP-based product brands will be included, such as "How to Train Your Dragon," "Gabby's Dollhouse," "SOK Light," "Lazy Bot," "L.O.L.," "Miniverse," "Dino Alive," "Octonauts," "Bluey," and the "Koong Ya series."
This festival will collaborate with DefconnTV to simultaneously run participatory events, including on-site live content production and a game experience zone. A flea market linked to communities will also be held, featuring anime figures, plastic model minicars, anime goods, and stationery and fancy items.
A SONOKONG official said, "This warehouse festival is a place to validate a new distribution model that combines customer experience and content," adding, "From infants and children to kidults, we have prepared ultra-low-price and flat-price products and freebie events for all age groups."