KB Securities analyzed on the 9th that Misto Holdings will gain growth momentum by expanding its business in Greater China. It initiated coverage with a "Buy" rating and a target price of 60,000 won. The previous trading day's closing price for Misto Holdings was 41,550 won.
Misto Holdings is a sports apparel and golf equipment company that operates its business centered on Acushnet, which owns FILA Holdings Corp. and golf brand Titleist, among others.
Ryu Eun-ae, an analyst at KB Securities, judged that Misto Holdings' revenue and operating profit will grow at an average annual rate of 1.8% and 8.5%, respectively, from 2025 to 2028 thanks to a recovery in profitability in its core business and expansion in Greater China.
First, Ryu assessed that Misto Holdings is showing growth centered on FILA Holdings Corp..
Ryu said, "FILA Korea has focused on entering major online platforms since last year, successfully leading to a rebound in sales," and added, "With a high hit rate for new products, sales growth of the core FILA brand is expected to continue."
Ryu added that Misto Holdings is strengthening its core business competitiveness by enhancing its image through FILA's steady-selling sneakers line "ECHAPPE," among others.
Misto Holdings' key growth driver is the Greater China market. The company is currently planning to expand its Greater China brand distribution business.
Ryu explained, "Misto Holdings is planning five new brands in categories such as men's high-end contemporary, women's casual, and athleisure next year," and said, "Related sales are expected to increase 25% year over year."