BNK Busan Bank said on the 8th that it signed a memorandum of understanding (MOU) with Hyundai Motor for a strategic joint marketing partnership.
Under the agreement, the two companies will carry out joint marketing that links financial products with vehicle purchase benefits for their customers.
The two companies plan to pursue business in various areas, including: ▲ pushing joint marketing for customers ▲ providing preferential benefits related to financial products and vehicle purchases ▲ discovering joint projects to practice inclusive finance.
BNK Busan Bank will offer benefits linked to financial products such as installment savings and credit cards for Hyundai Motor buyers, and Hyundai Motor will provide various preferential benefits when purchasing vehicles.
Jang In-ho, head of BNK Busan Bank's retail customer group, said, "This agreement is meaningful in that it combines finance and mobility to add tangible benefits to customers' daily lives," and added, "We will continue to do our best to provide financial services that customers can feel through joint marketing such as partnership installment savings."