Hana Financial Group said on the 7th that it has designated Jeonbuk Innovation City as its capital markets strategy hub and will deploy the group's key capital markets functions there. As a result, the four major financial holding companies—KB, Shinhan, Hana, and Woori—have all established capital markets bases in Jeonju.

Hana Financial Group headquarters in Jung District, Seoul. /Courtesy of Hana Financial Group

Hana Financial Group will concentrate the group's core capital markets functions—asset management, securities, custody, and institutional business—in Jeonbuk Innovation City, while simultaneously strengthening National Pension Fund-linked business and community-focused finance. To that end, it will establish the "Hana Financial Capital Markets One-Roof Center," which brings together the group's core capital markets functions under one roof.

Hana Financial Group will place 150 employees there. It will recruit local talent and expand investment finance for ventures and innovation corporations. Hana Insurance will transfer the Honam-region call center in Wansan District, Jeonju, to Jeonbuk Innovation City.

Hana Financial Group plans to continue expanding related functions and its business base in line with future business growth, fostering Jeonju in North Jeolla as a practical hub for National Pension Fund-linked finance.

A Hana Financial Group official said, "We plan to build a comprehensive financial ecosystem—centered on the hub where Hana Financial Group's capital markets functions are concentrated—that encompasses employment, startups, support for small business owners, and culture and education."

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