KB Financial Group held a briefing session on the "KB Commercial District Activation Index" at the new building of KB Kookmin Bank in Yeouido, Seoul, on the 3rd.
According to KB Financial Group on the 5th, the index jointly developed by KB Kookmin Bank, KB Kookmin Card and Korea Data Bank is an indicator that can comprehensively identify trends of customers visiting commercial districts, the business conditions of small merchants, and changes in local commercial districts. Not only the financial data held by KB Financial Group but also related data such as commercial district evaluation indicators, purchasing customer characteristics, sales, and business openings and closures were used in the analysis.
A KB Financial official said, "This index will greatly contribute to devising practical support measures for local commercial districts and small merchants."