Kakao Pay Securities said on the 31st that it held a regular shareholders meeting and passed the agenda to reappoint CEO Shin Ho-cheol. The term is one year, until Mar. 2027.
Since taking office in Mar. 2024, CEO Shin has focused on building an "asset formation platform" that supports asset growth across investing, pensions and tax savings. By advancing user-centered investing services and expanding the lineup of financial products, the company improved its revenue structure and, for the first time since the launch of Kakao Pay Securities, achieved an annual profit.
As the core of the second term of management, the company presented an "artificial intelligence (AI) native transition" and "user experience innovation." Shin emphasized placing greater weight on sustainable qualitative growth than on expanding scale and said the company will use AI to boost work efficiency. The company also plans to strengthen system stability and respond quickly to user feedback to focus on improving service quality.
To that end, Kakao Pay Securities cited as key tasks the growth of active traders and the maximization of trading performance centered on ▲ AI-based investing information ▲ community ▲ pro mode (advanced order and asset management functions). The plan is to closely connect the user flow from searching for investing information to taking part in the community and making actual trades, thereby increasing time spent and activity on the platform.
The company also plans to broaden the user base for existing product groups such as retirement pension savings, individual savings accounts (ISA) and funds, and to diversify investing choices by introducing new products such as stock lending and bonds. It will build a hub service that gathers exchange-traded fund (ETF) investing information to improve investing convenience. Along with this, it will widen channels for investing in investment banking (IB) asset classes, which have had high barriers to entry for retail investors, and will begin in earnest to create synergy between the two business divisions.
Shin said, "With AI native transition and user experience innovation as the two pillars, we will develop the platform so customers can easily and steadily build assets."