Korea Investment & Securities Co. said on the 24th it will hold an event, the "Investment Growth Challenge," to support dormant customers returning to the market.
The event consists of instant rewards for returning customers, rewards linked to transaction amounts, gold spot trading perks, and benefits for transferring stocks from other firms.
First, customers with no transaction history since 2024 can access the app to participate in the "Return Benefits" event. Up to 10,000 people each week will receive an e-gift card worth up to 10,000 won immediately. They can participate up to four times. An additional 10,000 won in stock purchase support will be provided to the first 20,000 participants. To ease the burden of restarting investing, there is also a benefit of preferential domestic stock commissions for six months.
In addition, among customers who achieve a cumulative purchase amount of 10 million won or more, 3,000 will be selected by lottery to receive 5,000 won. Depending on the weekly cumulative transaction amount, up to 500,000 won will be awarded by drawing, and those who participate for four weeks can receive benefits of up to 2 million won. In particular, the company noted that gold spot transaction amounts are reflected as double the performance compared to regular stocks, allowing customers to reach higher reward tiers with relatively smaller transaction amounts.
A Korea Investment & Securities Co. official said, "This event focuses on lowering the psychological and expense-related barriers to entry so that customers who had stopped stock trading can start investing again."