Toss Securities said on the 13th that it will unveil its brand ad campaign "A boon for humanity" starting on the 15th to mark the fifth anniversary of its service launch.
The campaign presents Toss Securities' brand identity, "the power of investing to everyone," through video and storytelling. It symbolically expresses Toss Securities' ambition and confidence to present a new paradigm for investment culture through technological innovation.
Toss Securities said it produced the ad in response to the difficulties faced by individual investors, who struggle to sift out meaningful investment information from the vast amount of data and information pouring into everyday life.
The ad shows Toss Securities' artificial intelligence (AI) service precisely analyzing complex information to provide investors with only what they need. Through this, Toss Securities emphasized its role beyond a stock transaction app, helping investors make independent decisions.
To commemorate the fifth anniversary of the launch of Toss Securities' mobile trading system (MTS), the brand ad will be rolled out sequentially on major channels, including terrestrial and cable TV and YouTube, starting on the 15th. It will also be displayed on large electronic billboards at key locations in Seoul, including Gwanghwamun Square.
Song Seung-won, head of UX at Toss Securities, said, "As we have presented the standard for mobile stock investing for individual investors over the past five years, we will work together to create an environment where all individual investors can hold the initiative in investing and make independent decisions."