AI and big data corporation B2En said on the 26th that it signed a memorandum of understanding (MOU) with content platform corporation Lejou for a joint business.
Through this agreement, the two corporations will build a "Stream-Fi" model on the Lejou platform, slated for official launch in the first half of this year, integrating streaming (entertainment), luxury commerce (distribution), DeFi (finance), and AI into one. Their joint goal is to present to the market a next-generation paradigm that breaks down industry boundaries.
They will also secure and share empirical data through the platform along with industry and administrative data. They plan to streamline AI algorithms and data and develop Generative AI to provide to creators, introducing a model that reduces unit costs of content production. By securing the generated data, they expect to contribute to the generalization and dissemination of knowledge.
In particular, B2En plans to proceed with applying the Binance Pay payment system and designing financial structuring through the Lejou platform to enter the Binance Pay business market.
Lejou is a next-generation interactive platform that connects content viewing and user participation to tangible rewards. When users communicate with or support creators, points are accumulated, and the points can be used to purchase real products.