Shinhan Investment & Securities is strengthening its artificial intelligence (AI)-based delivery system to improve investors' access to market information.
Shinhan Investment & Securities said on the 26th that it provides AI video content every Friday based on weekly market trend reports published by its research center.
The plan is to blend market trends with music formats such as hip-hop or trot to deliver market information to investors in a familiar way. In addition, when major market issues arise, AI videos will be provided from time to time so investors can quickly grasp the developments.
The AI videos are available on the "stocks" screen under the AI menu of Shinhan Investment & Securities' mobile trading system (MTS). Going forward, the company plans to link them with the AI investment solution Shinhan AI PB to offer personalized content that reflects customer interests and risk profiles.
Yang Jin-geun, head of the platform business division at Shinhan Investment & Securities, said, "As more people participate in investing, demand is growing for content that helps customers understand market information easily and quickly," and added, "We will further strengthen customer communication by providing AI-based video content in a timely manner and offering personalized services linked to Shinhan AI PB."